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Reflex and Armatec launch cooperation in Sweden

Armatec becomes the main distributor of Reflex's products for pressure maintenance, as well as air and particle removal, in Sweden starting April 1, 2018.

The new cooperation includes both new sales and technical support for Reflex products on the Swedish market. SGP Armatec AS already represents Reflex products in the Norwegian market and has more than 30 years of deep knowledge and experience, which will be incorporated in the new expanded cooperation.

The cooperation is part of Reflex's global strategy of reaching the market through market leaders who are experts within their industry and the applications that exist in their geographic markets. Armatec will offer the entire Reflex product range consisting of energy efficient, easy-to-install and innovative products that are economically sustainable from a lifecycle perspective and provide low maintenance costs.

Reflex’s product range focuses on solutions that emphasise the synergies of Reflex’s product divisions. “Thinking solutions” intensifies the brand profile and emphasises the entire approach, which goes beyond products and underpins competence in the systematic design of systems. Complete interlocked solutions are offered and combined into efficiencies by accompanying services which offer outstanding benefit dimensions in the competitive environment. Reflex is a leading brand manufacturer and solutions provider of high-quality systems for the smooth operation of water-carrying systems in supply technology and modern HVAC.

Armatec, part of Ernströmgruppen, is a leading company within the flow technology industry and develops customized concepts and solves technical challenges in water, heating, cooling and process industry.

- With this new sales partnership with Armatec, Reflex is looking forward to expand its footprint through all Swedish territory and take a significant step toward market share development in both construction and industrial project markets, says Frederic Passot, Regional Sales Director Western Europe Reflex.

- Reflex has a market leading position, a way of doing business and a culture that correspond very well with the Armatec Group. Reflex’s complete product range ramp up the Armatec “Effergi” offer portfolio of sustainable, energy efficient solutions. Our cooperation will also secure a continuous product development meeting future needs. This partnership fits well into our growth strategy and strengthens our position in the Nordic market, says Eva Karlsson, CEO Armatec Group.